We are happy to announce the launch of Reeve. We worked closely with Generation Press on the print work, the new website was developed by Mesh London and the tone of voice was created with Jim Davies of Total Content.

Check out the full case study here.

We are proud to announce our work with Instruct, a hub for structural biologists across Europe, launched on the23rd February.

We created a new identity and visual language for Instruct, working with Fairley & Associates for strategy and communications. Applications included stationery, brochure, advertising for print and digital, event merchandise and website - which provides a platform to bring together scientists from diverse sectors, countries and disciplines where they can network and share ideas - furthering their vision of integrated biology as a reality.

Continuing our relationship with jeweller Ruth Tomlinson, we were commissioned to design her Christmas card. Using her unique drawing style, we illustrated the 'Five Gold Rings' from 'The Twelve Days of Christmas'.

The metallic foil blocking was produced with Ian at IST Printing, who achieved fantastic results.

We are happy to announce the launch of a new website for Pure Sports Medicine. The website will act as a tool for GPs and Pure Sports Medicine staff to book and reference treatments and will also host an enhanced media section with audio and video of recommended exercises.

We worked alongside photographer Dick Sweeney and art director Alison Landy to create an image bank for Pure, which were shot in Sydney, Australia.

Felt and Plum Brands have been collaborating on the repositioning of Smart Turnout - a men's fashion house with its roots in regimental and collegiate clothing and accessories - as an authentic British heritage brand with international appeal. Plum Brands has been providing the strategic direction for the brand whilst Felt have been interpreting this into a refreshed identity, new look & feel and various applications.

Fastoche - the French slang for 'easy'. A new brand and such a simple concept, providing made-to-order pasta cooked with fresh, healthy ingredients ready to eat within minutes. Felt designed an environment that reflected the interactive and vibrant style of the 2D graphic language, with a pragmatic operational flow for staff and customers, catering for both eat-in and takeaway offers.

We designed and managed the fit out of the interior from the initial concept through to the final hand over. Drawing from the existing graphic language of Fastoche, the environment needed to be just as playful and energetic: A wall of magnetic letters enables both Fastoche and it's customers to interact with each other directly. Bespoke designed furniture, low level seating zone, banquette, recycling bay and a spice station. An unpretentious and new popular lunchtime escape.

Lena Santana is a Brazilian born fashion designer who makes contemporary eco-friendly fashion from recycled fabrics and clothes. Lena was invited to exhibit at New York Fashion Week this year, and asked us to create a look-book for her to give to potential buyers.

Produced with a limited timescale and budget, the format reflects her quirky approach to designing clothes - hand-stitching, layering of pages and vibrant photography create a book as eclectic as the clothes themselves

New offices in old buildings don't always meet ideal requirements. High ceilings with poor acoustics, bad lighting, long corridors and a general lack of soul motivated Turquoise to address their meeting spaces to reflect their progressive and inspiring attitude toward moving media and branding.

Transforming a corporate shell into the 'front room' of Turquoise, Felt created a formal meeting space which allowed the agency to showcase their multimedia approach with glass writing walls, concealed plasma's and surround sound, whilst embracing the age and architecture of the building creating environments that balance the formality needed of presentation spaces with the comfort of break out and informal areas.

Recently we were fortunate enough to commission the talented illustrator HelloMarine through Agency Rush. Two portraits of John Galliano are a part of a collection of notable people featured as installation artworks within Pizza Express, Wallington. Marine's style of vivid, vibrant, sometimes retro and slightly surreal illustration expresses similar traits to the work of Galliano.

See the Pizza Express case study for more of our most recent updates.

Felt have been busy working with two former investment bankers, who came up with a concept to sell frozen yoghurt, smoothies and juices. We have created a brand positioning, name, identity, packaging and retail environment. The bee is 'a producer of natural food' and the me refers to 'me time'. Bee Me has opened its first store, on Portobello Road, west London, and aim to open three more stores in the UK next year, ahead of a possible expansion into Europe.

A refurbishment of a well established PizzaExpress. Environmental graphic installations illustrating some of Bexleyheath's most famous residents including Kate Bush, William Morris and Sir Hiram Maxim.
The new interior layout and concept are designed to reflect the family demographic of the area.

As part of our continued involvement with Octink we produced a series of posters aimed at the design industry. Continuing their desire to promote education and uphold their position as display specialists the posters are functional tools for any design environment. Printed on various sub-straights through different processes it is the perfect way for Octink to display their capabilities.

Linking Maidstone's rich history with the paper industry to some of the town's notable residents of the past and present, paper cut illustrations were created bringing the two together.

A contemporary twist on Georgian style defines the restaurant in Rochester to reflect the town's connection with Charles Dickens. Large gold frames leaning against walls and booths to create more intimate eating areas framed by artworks with an historical reference with a contemporary wit describe the character this restaurant.

A new office environment for Organix baby food. A collaborative project with Fish Pie to design and build a new head office in Dorset. Driven by the need to expand and to create an environment to fit their needs we created a unique environment that reflects the Organix values and 'no junk promise' having a direct impact on employees behaviours and business growth.

A new brand extension for Pure Sports Medicine. A joint venture with David Lloyd, producing a state-of-the-art purpose built medical facility constructed within the Raynes Park club. The facility is open to both members and non-members, and aimed at making the Pure offer more visible to a wider audience. Though only a fraction of the size of the main site at Threadneedle Street it feels uncompromisingly Pure.

We are pleased to announce another digital progression for Felt with the launch of our own website, working with the lovely people at Mesh.